Ads Spending (Facebook,Inst,Tiktok, Linkedin) – My Blog
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Facebook & Instagram (Meta Ads)

 

Facebook and Instagram ads are managed together through Meta Ads Manager. These platforms offer excellent targeting capabilities and tend to be cost-effective for most businesses.

  • Average Cost-Per-Click (CPC): $0.50 – $3.50, depending on the industry, audience, and competition.
  • Daily Budget Recommendation: Start with a minimum of $10-$20 per day.
  • Monthly Budget Recommendation: $300 – $1,500+ to see meaningful results, though high-competition niches may need more.

    Factors Affecting Spend:

    • Audience targeting (age, gender, interests)
    • Type of ad (carousel, video, image)
    • Ad placement (feed, stories, etc.)
    • Bid strategy (auto vs. manual)

Facebook & Instagram (Meta Ads)

 

TikTok has quickly become a powerful platform for engaging younger audiences, especially with video content.

  • Average Cost-Per-Click (CPC): $0.10 – $1.50, but video ads can be more costly depending on creative quality and targeting.
  • Daily Budget Recommendation: Start with a minimum of $20 per day.
  • Monthly Budget Recommendation: $500 – $1,000+ to drive solid engagement and results.

Factors Affecting Spend:

  • Creative (short, engaging videos perform better)
  • Audience targeting (based on user interests, behavior)
  • Bid strategy (CPM or CPC bidding)
  • Ad format (In-Feed ads, Branded Hashtag Challenges, etc.)

LinkedIn Ads

 

LinkedIn is typically more expensive than other platforms but is ideal for B2B marketing and professional services.

  • Average Cost-Per-Click (CPC): $3 – $10, though it may go higher in competitive industries.
  • Daily Budget Recommendation: Start with a minimum of $30 – $50 per day due to the higher cost.
  • Monthly Budget Recommendation: $1,000 – $3,000+ to reach professionals and decision-makers effectively.

Factors Affecting Spend:

  • Targeting based on job title, company size, industry, and professional interests.
  • Ad format (Sponsored Content, InMail, Dynamic Ads)
  • Bid strategy (CPC, CPM)

How to Allocate Budget Across Platforms:

 

The allocation will depend on your audience and marketing goals. A balanced approach might look like:

  • Facebook & Instagram: 40%-50% of your total ad budget (broad reach, cost-effective)
  • TikTok: 20%-30% (for younger audiences and high engagement)
  • LinkedIn: 20%-30% (targeting professionals, especially in B2B)

Example Monthly Ad Budget Breakdown:

Let’s assume you have a monthly budget of $2,500:

  • Facebook & Instagram: $1,000 – $1,250
  • TikTok: $500 – $750
  • LinkedIn: $750 – $1,000
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