Facebook & Instagram (Meta Ads)
Facebook and Instagram ads are managed together through Meta Ads Manager. These platforms offer excellent targeting capabilities and tend to be cost-effective for most businesses.
- Average Cost-Per-Click (CPC): $0.50 – $3.50, depending on the industry, audience, and competition.
- Daily Budget Recommendation: Start with a minimum of $10-$20 per day.
- Monthly Budget Recommendation: $300 – $1,500+ to see meaningful results, though high-competition niches may need more.
Factors Affecting Spend:
- Audience targeting (age, gender, interests)
- Type of ad (carousel, video, image)
- Ad placement (feed, stories, etc.)
- Bid strategy (auto vs. manual)
Facebook & Instagram (Meta Ads)
TikTok has quickly become a powerful platform for engaging younger audiences, especially with video content.
- Average Cost-Per-Click (CPC): $0.10 – $1.50, but video ads can be more costly depending on creative quality and targeting.
- Daily Budget Recommendation: Start with a minimum of $20 per day.
- Monthly Budget Recommendation: $500 – $1,000+ to drive solid engagement and results.
Factors Affecting Spend:
- Creative (short, engaging videos perform better)
- Audience targeting (based on user interests, behavior)
- Bid strategy (CPM or CPC bidding)
- Ad format (In-Feed ads, Branded Hashtag Challenges, etc.)
LinkedIn Ads
LinkedIn is typically more expensive than other platforms but is ideal for B2B marketing and professional services.
- Average Cost-Per-Click (CPC): $3 – $10, though it may go higher in competitive industries.
- Daily Budget Recommendation: Start with a minimum of $30 – $50 per day due to the higher cost.
- Monthly Budget Recommendation: $1,000 – $3,000+ to reach professionals and decision-makers effectively.
Factors Affecting Spend:
- Targeting based on job title, company size, industry, and professional interests.
- Ad format (Sponsored Content, InMail, Dynamic Ads)
- Bid strategy (CPC, CPM)
How to Allocate Budget Across Platforms:
The allocation will depend on your audience and marketing goals. A balanced approach might look like:
- Facebook & Instagram: 40%-50% of your total ad budget (broad reach, cost-effective)
- TikTok: 20%-30% (for younger audiences and high engagement)
- LinkedIn: 20%-30% (targeting professionals, especially in B2B)
Example Monthly Ad Budget Breakdown:
Let’s assume you have a monthly budget of $2,500:
- Facebook & Instagram: $1,000 – $1,250
- TikTok: $500 – $750
- LinkedIn: $750 – $1,000